My Hallmark collection is in stores!
- Jun 18, 2025
- 2 min read
This is a true milestone: my Hallmark collection Parisienne has hit the stores in The Netherlands, Belgium and Swiss!
How did I end up working for Hallmark?
A question I often get is: how did you end up creating illustrations for such a big brand as Hallmark? Well, sometimes I wonder myself ;) But this is how it went!
Hallmark had been on my list with dream-clients for some time when one day a few years ago, I recevied an e-mail from them. It turned out that one of their employees had been following me on instagram for a wile and saw potential in my illustrations. It was a true pinch-me moment!
We started with a small online collection consisting of 12 print-on-demand cards, all themed around that typical French style that I love so much. Around the same time, Hallmark was in contact with Paramount about an official Emily in Paris card collection and that became my next project! Last year in 2024 when season 4 launched on Netflix, my offical Emily in Paris card collection launched as well. Print-on-demand cards again, available online. For those living in the Netherlands and Belgium, you can find all my online cards here.
The Parisienne collection: it's in the stores!
End then, in the early fall of 2024 they asked me if I wanted to create a true retail collection: my own display with 40 card designs under my own name to be put in the Primera's, Bruna's and other stores in The Netherlands. Well of course! I had hoped this would happen one day but I didn't expect it to happen so soon. And I'm so happy with the result! You can see some examples above. It's now also available in Belgium and Swiss! Hopefully more countries will follow...
The Launch event
We organised a special launch event for this collection in May 2025 were I painted quick portraits of the guests incorporated in one of my card designs, you can see the recap video here!
Parisienne is such a lovely collection—love the French-inspired aesthetic! I've been using https://3mf-to-stl.org
Parisienne is such a dreamy collection! I love how you captured French café culture in those illustrations. The whole story behind landing the Hallmark gig was fascinating, https://aivideoonline.com
Parisienne sounds absolutely delightful! I've been looking for inspiration on how to pitch to big brands like Hallmark. https://3daimaker.com
This is such a dream come true — Parisienne is such a beautiful collection, and I'd love to see more of your process. Check out https://banana-nano.co
Parisienne sounds absolutely chic—love that you're sharing the story behind how the collaboration with Hallmark came together! I'd love to see more behind-the-scenes sketches from the collection, as I've been looking for https://glbviewer.com