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Live illustrations for IWC Schaffhausen

On a sunny Sunday around noon, I walked into the IWC Schaffhausen boutique in the PC Hoofdstraat in Amsterdam. The event was set on Father's Day: a perfect day for giving fathers a special custom made work of art!

Live illustrations are one of my favorite parts of being a fashion illustrator. I don't draw men very often, but I like doing something a little different and stepping outside my comfort zone from time to time. I'd prepared some background illustrations for this event. The visitors could choose between a setting with Portofino in the background, a vintage Silberpfeil sports car or riding a motorcycle with IWC ambassador Bradley Cooper. All settings were made in advance in close contact with IWC, to match the brands' collections.

Here are some of the live drawings I made that day!

I really enjoyed the event and having a bit different take on live drawing by using the pre-made settings. Drawing men is something I might also do more often in my free work.

Next up: a local shopping street event in my hometown Utrecht on 7 July and illustrations for Reiss during Vogue's Fashion Night Out at the Bijenkorf store!

If you want to read more about my live illustration work, check my webpage on live drawing at events!

Love, Anna

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